Selling out

Been a rough season. I’ve felt the full-court press of a state government that is anti-business, and now understand fully how hard it is for a small business to operate here.

I sold our troller last year. Demand we could not meet on our own for our fish and high fuel prices both led to that decision. The plan was that we were going to deckhand with others, take care of the fish on board, pay the skipper above dock price for his fish, and get the larger volume of fish we needed.

That worked for awhile, but once the season started, the boat we were on went to Sitka because that’s where the better fishing was. We couldn’t operate out of Sitka, so were stuck. We found another family, Taku River Reds, doing the same type of business we were. I showed them our bleeding techniques and they took to it like, you guessed it, a fish to water. I learned handling techniques from them. More than I, they are real innovators as gillnetters in a notoriously high volume, not so high quality fishery. But, he could only let us buy so many fish as he, too, could not meet his demand.

So, we can up with a simple solution: we’d buy a boat, buy fish right out of the nets from gillnetters, dress those fish to our specs. We’d pay the fishermen more than they got at the dock, and they wouldn’t even have to keep fish on their boats! We’d get the quality we needed, having handled the fish from the just after it’s out of the water until it’s chilled – the most important quality period from boat to consumer. We figured this would work great for everyone, and since the application for a processing license said right on the first page that “processing is not gutting and gilling if done on the vessel 1/2 mile from shore”, we knew we were not operating outside the law.

How freakin’ wrong we were. When the Dept. fo Environmental Conservation got wind of our operation, after Tim Cottingim and Paul Dick of our Dept. of Revenue tried first to put us out of business, they said we could not dress fish on our boat because the regulations say, it has to be the boat that caught the fish. So, you ask, how could it matter where the fish are dressed in terms of any public health issue? The answer is, it cannot. There are statues that allow a commissioner to address these type of regulatory irregularities for just this type of thing, where someone like me falls through the regulatory cracks. I petitioned the Commissioner Hartig to address our situation. He simply said no, and gave no public health safety reason for doing so. He said I’d have to operate as a “floating processor” to do what I wanted to do – which requires separated rooms, secondary sewage, etc. Like a “floating hotel” of sorts. These vessels are generally at least 60 feet or more, and cost a quarter to half a million dollars, at the low end. I’m dressing these fish, literally just about within sight of town, and then bringing them in to a licensed processor the same day. How could a floating processor requirement be an appropriate solution to my tiny operation?

The commissioner just said no, and said I could “comment on regulations to address this situation during the next legislative session. Like the salmon will just wait until next year. Most of the salmon I would have bought were sold instead to one of the major processors, who will likely send them (and our jobs) to China for reprocessing. I should put in a caveat here, too, that the state even allows sport fishing derbies to dress fish on board a tender vessel or even in the open, at a fish dock, and then sell those fish in the public trade.

So, we’ve got our “new” boat for sale. It’s not worth the risk of holding on till next year to see if a bill might pass that would allow us to do what we want. The bill might simply not go anywhere, as DEC is on record as trying to pass regulations several years ago that could cripple some of our fisheries, lower quality of the fish harvest, and for really no public health risk benefit. When was the last time a wild salmon from Alaska had a problem? In my case, most of the fish were to be frozen, and then all of it cooked by the consumer. There’s just little health risk in that kind of food product. And lesser chance, still when the product is directly from me to my customer. I have everything to lose if unsafe product hits the market.

I have the distict inclination that had I been a large processor and some regulatory dilema like this arose, that it would have been taken care of in a week. The state would have come up with an appropriate response, and then worked out proper regulatory issues later, if necessary. When you’re a small business, you don’t have the clout to move in the regulatory process. You can’t influence elected officials with campaign donations that are the size of the big corporations, nor does your business hold the clout at the local level where your local officials might put some pressure on the state officials. It just doesn’t have to be this way. The state requires the fisheries regulatory professionals to have college degrees in microbiology, etc. Why require them to have this education and then not use that education to come up with appropriate solutions in real time, but rather wait until a bunch of legislators, few or none of whom have this education, to pass regulations to do so, when these same, educated professionals HAVE the authority in state statue to already come up with regulations as needed to address unique situations like mine?

I think part of the answer is that the fewer people processing fish, the fewer businesses DEC has to keep an eye on. The only problem with that is that the larger processors are merging by the year, and the larger processors are exponentially increasing the amount of fish that they mimimally process here (maybe just freeze salmon whole in blocks of ice), and then ship the fish to China for reprocessing. Those fish are then shipped back to the US to consumer markets. Why an administration “of the people” so to speak, would deny our business from existing, when we keep every cent right here until our fish leaves for the consumer, is beyond me. I know there are bigger issues right now – it’s all about the gasline, and unsustainable, non-renewable resource. But when you’ve exhausted all your legal avenues, written your legislators, and talked with the fisheries person in the governors office, all to no avail, you have to concede defeat at some point, or go crazy otherwise.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Lobster Pucks

Finally got out for a few hours of recreational
fishing. Left on Tue and dragged a coho spoon around
for a few hours, with no luck and didn’t see any
caught. Saw one humpback whale.

I crossed Stephens Passage and pulled the crab pot.
Loaded! The new “lobster puck” bait we bought seems
to be working as advertised. This is the third pull,
at least, on the first puck put in several weeks ago,
and the third time the pot has had lots of crab. I
put new biodegradeable twine on the pot lid, and let
it soak another night.

I then skiffed another 100 yards to Horse Island,
offloaded my pack of food and gun parts, and headed in
to our cabin. The trail was lined with blueberry
bushes sticking out over the trail. My legs were
soaked by the time I got in the 10 minute walk. And
not many berries this year, either.

I took out the gun barrel and new stock for the old
30-06 iron-sighted Enfield. It took all of 2 minutes
to put together, and now I’m eager to sight the gun
in. Of the 3 rifles I have, it’s the only one I seem
to be able to consistently shoot straight – and the
other 2 have high powered scopes.

Our neighbor gave us some fresh corn on the cob from
her trip to Washington State, so I boiled that and
fried a piece of sockeye salmon for dinner, after
doing some chores around the cabin. Split wood supply
is low, so I split some wood from the dry (as dry as
it gets, anyway) round wood pile. Then jury-rigged a
new roof for the part of the porch that is uncovered.
When I went to stand on a metal chair, the legs poked
right through the deck. Looks like I’m about 5 years
too late on the roof, but at least it’s there now.

Although it wasn’t that cold, I started a fire as
that’s always part of getting away. I sat in a
rocking chair with the door open to the flame, with
the rain and sweat soaked clothes hanging down from
above drying. Dinner was great, of course.

The next morning, on my way out with the now assembled
rifle in hand, I looked up hill near the beach and
the bright orange chicken of the woods mushrooms on a
tree caught my eye. Then a head popped up! The deer
was a yearling, with big brown eyes and not a care in
the world. No horns, so not legal anyway but would
have made a great story if it was a big buck with a
christmas tree and me there with my rifle and new
stock … but no ammo! I tried a lame excuse for a
fawn bleet to see if the deer would come closer, but
it would not, so I left it in peace. I continued to
the beach, and rung out my rain-soaked $10 Costco
fleece pants, my standard wear for some 5 years now.

Returned to the Douglas Island shore for more coho
fishing. Now, not even any boats were there. No fish
for a couple hours of fishing. Saw a few porpoises
cruising the area. Back to town for the never ending
work, but great to get away even if only for a few hours.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Joy of Pink Salmon

I was at my processor last week. He was cutting the
pink salmon I’d brought in. I grabbed a fillet to try
and headed to my “real job” office, and put it in the
fridge.

Today, starved and bored to death, I put half a fillet
in the microwave, and cooked it about 4 minutes. Took
it out, put on some 1000 island dressing (who know how
old THAT is), and dug in. I hadn’t eaten pink salmon
in forever, so thought I’d better monitor what we’re
selling.

Boy howdy, is that tasty. Mild, easy to cook, and
with nothing on it but some old salad dressing, it
tastes great – no fishy taste, etc. No wonder kids
like it. The fish has been harvested en masse for so
long and rough-housed from the boat to the processor
that most ends up in the can. The fish we get is
taken care of like king salmon, and would taste good
to anyone – Alaska Sourdough or Florida mom and kids.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

July 24, 2007

After having one fisherman not show up with fish after
agreeing to do so 12 hours previously, I headed to
Sitka, where I arranged to buy fish from a friend who
started trolling the same year I did. I bought fish
from him in April, and they were fabulous. He talked
me into paying a higher price than I had, after I
asked him the usual questions about fish handling and
on board processing.

When I got to Sitka, I found only one of us was
holding up our end of the deal. His fish were pretty
average, and I saw I’d have to do alot of extra work
when I got back to my processor in Juneau bleeding his
fish to bring them up to our high standards. When I
pointed this out to him, he proceeded to yell at his
deckhand as though it was all her fault. Only problem
was, she hadn’t been the one on the phone telling me
what I could expect. Her skipper had. So, another
lesson learned and another file logged to the hard
disk in my head for the next time I buy fish from this
particular boat. I spent 3 hours when I got back to
Juneau taking care of things I’d paid him to do, but
live and learn.

I’m getting the boat we bought last year to dress fish
on ready to sell. The state crippled our operation
this year, and only one legislator – Rep. Gabrielle
LeDoux of Kodiak – gave me any assistance. She wrote
an unsolicitied letter to DEC after reading my
editorial in the Anchorage Daily News. The governors
fisheries liason Cora Crome made a courtesy call, but
did nothing to assist our situation as of yet, and the
season is quickly coming to a close. So much for an
administration looking out for the “little guy”. We
had a great plan for high quality salmon.
Unfortunately, we operate in a state that discourages
innovation and real-time reaction to it’s salmon
entrepreneurs.

My buddy Chris just got back from Bristol Bay, where
he caught 170,000 lbs of sockeye in 3 weeks! He said
he’s going to troll close to Juneau later in the
season, and so I hope to start deckhanding for him
then when I can run out in my boat or skiff to meet
him and return to town with a few totes of fish after
we’re done.

Deer season opens next week – Aug. 1. I can hardly
believe it’s August already, as I didn’t even notice
we were in July.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Fish no Fish

A troller called last evening, and said he was coming into Juneau and did I want to buy his fish. He and I kind of grew up together fishing. I asked him about his fish – were they iced or FAS, had he raked the belly walls, did he pressure bleed them. All looked good. He said he’d be in late in the evening. I told him the tide was a minus tide at 945 am, so let’s do it after that, and to call me in the morning when he’s in and ready to offload.

I wake early today. I clean and sanitize all my fish totes. I’m ready to go. I do some errands in the morning. I leave a message on his cell about 10 am that I’m ready whenever he is. I leave another message about 1130 am. I then call his step dad, who I used to work with. He’s thoroughly confused, because he said he just sent his son out to Elfin Cove to fish with his brother.

About 1230 noon, I return home, and my wife is just getting off the phone with the boat I was supposed to meet. There was a king salmon bite on the coast, so he had left for that.

This was all fine, except I ‘d already notified customers and processors to be ready for a load of fish. I then had to email all my customers expecting fish, and let them no there were no fish now.

This got me thinking of how much I’d learned in the past 6 years. As a direct marketer, I would have known all that is involved in a delivery – from having fish totes ready, and processors in place and customers lined up for delivery. But for those who only fish, they just think of delivery as routine. If I don’t show up today, then no big deal. I’ll just come in when I want to and sell my fish. This, of course, works for the big processors who send their fish to distributers, but not for me, who sell fish directly to customers. So, I’ll have to drop this boat for now. He certainly doesn’t get it.

So, I hope to get to the Stikine and fish with my brother in law next week. Not sure if the ferry schedule will work, but we’ll see.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Sitka , Rain, and Bear Stories

I took my cousin Amy to Sitka with me to get fish. Poor girl doesn’t like the rain, and I can see Southeast Alaska may not be for her. It rained on the way over, while we were there, and all the way home. King salmon fishing is very slow this year, and so not much in the way of fish from my friends there.

I bought a new trifold sleeping pad for the ferry at Costco. It’s bulky to carry, but well worth the great night’s sleep. We left about 1 or 2 am, and arrived late in the morning. I showed Amy around a bit, and then got the call, and off we went to the drive down dock – a feat of engineering Juneau Docks and Harbors somehow can’t figure out.

I took my bigger scale, which really speeded things up. The king salmon were real monsters with many in the middle and upper 20 to 30 lb range (dressed weight) and ocean bright. Just not a lot of them, but plenty for our needs. We also got some very nice cohos.

We stayed the night with my friend Mike, who, like me, grew up in Western New York state. His dad was in town, so I went to store to buy burgers and salad and we had a relaxing dinner.

We left the next day on the fast ferry, which only takes 4.5 hours to get to Juneau – half the time of the larger, slower ferries. The boat was packed with kids going to softball camp in Juneau.

Also onboard was a woman who teaches with my wife at the high school. She sat down and told me about her trip, which she was just finishing. She’d taken her kayak on the ferry to Kake, and from there paddled down the west side of Kuiu Island, then over to Coronation Island and back to Cape Decision… BY HERSELF! At one beach, she said, after paddling about 30 miles around Coronation Island, she camped on a beach. After setting up her tent, she collapsed for a restful sleep. She then heard “crunch, crunch, crunch” on the beach gravel. In her semi-conciousness, she thought, “Oh, I wonder who this is walking down the beach”. Then she remembered: I’m in the middle of absolute wilderness here. That “somebody” is likely a bear. Her eyes popped open wide, she rolled over to look out her tent window, and all she could see was black and bear! She said she knew the bear would wind her soon, so she started talking softly to the bear so it would hear her first and not get excited when it finally smelled her. She got the bear to take off. She got out of her tent to look down the beach to see where the bear went, and then heard commotion behind her. The bear had doubled back behind her tent to come back and check out what had scared it. She said she spent the next while shooing the bear away, and it finally left.

The next day, on a different beach, she heard the “crunch, crunch, crunch” again, and swore under her breath – another bear! Preparing herself for a similar ordeal as the day before, she got out of her tent toot sweet this time. She saw what was making the sound and relaxed – a doe Sitka blacktail deer and two little shaver fawns.

The weather kicked up at Cape Decision, and she managed to catch a ride to Sitka on a fish tender – a boat that collects fish from fishing boats and takes them to the processing plant. She said she was on the boat 3 days on it’s trapline and then back to Sitka. So, we caught her on the final leg of her trip back to Juneau on the ferry, and glad we did.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
Wild Salmon and Salmon Pet Treats
4455 N. Douglas Hwy Juneau, AK 99801
907-463-3115
www.GoodSalmon.com