Dec 11, 2005

Been trying to make our pet treats at my processor’s
facility. Up till now, I’ve made them by hand. We
need to increase capacity now, as we are barely
keeping our current markets supplied. So, my
processor ordered a part for his jerky extruder that
would extrude our treats. However, since we grind up
the body frame and meat left over from a salmon after
filleting, the bones kept clogging the machine. I
thought we were done, and I’d have to get going by
hand again. As a last resort, I found another plate
for the meat grinder – a tiny 1/8 inch hole plate. I
ground the mixuture through this, and was thrilled
when the extruder worked as advertised! Then, I went
and ruined it by tossing the knive to the grinder down
the drain, along with the mass of left over fish, when
I was cleaning out the grinder. My friend, the
processor, was not thrilled. We’ll spend awhile
fishing that back out – the knife is easy to replace
(I already bought a replacement), but a clogged drain
can stop his operation cold. Hopefully, this can get
this part of the business back on track so I can look
to market the treats in new areas.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
F/V Dutch Master
Hook and Line Fresh, Frozen, and Smoked Wild Salmon
Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Nov. 16 to 26

I accompanied my 11 yr old niece, Melissa Castle, her
father Brian, uncle Kevin and cousin Noah on her first
moose hunt to Gustavus, Alaska, about 50 miles west of
Juneau. She applied for the cow moose lottery hunt
there, and she and her uncle Kevin were lucky enough
to get drawn.

A friend of ours here in town, Ron, let us use his
cabin over there. It was a week of wet, windy weather
– some of the worst stretches of weather I’ve seen
here in Juneau. Not all that cold, but non-stop
pouring rain and wind. The meadows we would scout
moose in gained an inch or two of water a day from the
rain – they were just too saturated to drain.

Gustavus is located near Glacier Bay National Park.
Each day, I would drop off Melissa and her dad in one
spot, and her uncle and his son in another, and then
drive the rental van into the park. Each day, we’d
see moose just into the park – it’s like they knew!
Mostly bulls, though, so we couldn’t harvest those
anyway, and they were fun to watch.

After 3 or 4 days of no luck hunting, Melissa finally
got her chance at a cow moose the last morning there,
and harvested the animal with a 20 guage slug. Then
it was up to her dad, uncle and I to butcher and pack
the moose meat out in ankle deep water about 1/2 mile
to the van, and make it to the airport in time to
catch the single engine aircraft to Juneau. We got
out just as the weather and dark was closing in.
Unfortunately, there wasn’t room for the moose meat,
so the air representative Denise just had us roll it
into their unheated office, where it was fine until
the next day.

I hung 1/2 the moose in my garage, and sent the other
half to Kevin in Craig. Melissa already harvested 3
blacktail deer at home, and her dad got a moose up in
interior Alaska, so her uncles got the meat. I let
the moose hang about a week, then butchered some meat
into roasts, and ground the rest for burger.

We then ran our annual booth at Juneau Public Market
the 3 days after Thanksgiving. The show went pretty
good for us, as Sara’s etched glass is now pretty
popular with Juneauites buying Christmas gifts.

November 14, 2005

We just completed our 2nd commerial retail show of the season in Fairbanks. Like other out of town shows we’ve done in the past, we lost money but gained a few valuable contacts that may mean future business.

The Fairbanks Holiday Show operators also did something unique – they hosted a nice dinner spread the first evening, after the show. We got to know some of the other vendors in a “vendors only” setting, and it was a lot of fun.

We also made a courtesy stop to Players Grille, where we exclusively sell our fish in Fairbanks. Owner Mike Dunshie was the only operator we contacted in Fairbanks more interested in the quality of salmon he was getting over the price Once we saw his committment to us, we decided we’d only sell to him in the Fairbanks restaurant market and therefore allow him to exclusively sell the best salmon in town.

It was also fun getting back to Fairbanks, where both of us attended the U of A, and where life in Alaska started for Mark. We saw our first -20 degree weather since the last time we were here, although it as below zero the last time Mark went home to upstate NY in January.

We’ve also decided that this will likely be our last out of town show, as we just can’t make them pay. We’ve seen that our face to face marketing with stores has both immediate and long term sales. We also think that our time will be better spent upgrading our website to show and sell Sara’s glasswork, rather than paying airfreight, with the usual handling breakage, when traveling to shows.

We also plan on starting a partnership with friends of Mark’s in Sierra Leone, where he served as a Peace Corps volunteer. We plan to buy hand made baskets there, pay real money for them, and then sell our products in them as gift baskets.
We can use the money we are spending on shows to travel to Sierra Leone to set up shipping arrangements, and also do some consulting with Mark’s former farmers. The country has be through hell for 10 years; unfortunately, they are a country of black-skinned people with no oil resources. Our country has turned a blind eye to the brutalization there, particularly of children, which have summarily had their limbs chopped off by the rebel fighters. Our ever increasing Christian political make up portrays us as a gawd-fearing nation that justifies its actions on biblical principles. Funny thing is, I can’t find it anywhere in the bible that amputating little kids’ arms with a machete is okay. Hopefully, we can get some business started there and help a little. I’m sure once we get off the ground, the media that ignores Africa will want to tell our story and a politician will soon follow to take the credit.

Mark Stopha
F/V Dutch Master
Alaska Wild Salmon Co
4455 N Douglas Hwy
Juneau, Alaska 99801
907-463-3115

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Oct 24 to Nov 8

I traveled across the southern third of Minnesota, from Winona to Stillwater, St. Cloud to Morris, Marshall to St. Peter, marketing our salmon. Minnesota is a state of small town after small town, interspersed with farmland and woods. The area along the Mississippi was particularly beautiful, and reminded me of my native Allegany Co in western NY, with the hardwood leaves in the rolling hills alight with their fall colors. I had the feeling I could have stopped in any town, settled down there, and lived a happy life, welcomed by my neighbors. These are towns with old mainstreets and storefronts, still hanging on in the face of competition by Walmarts. I even made a drive through Wabasha, a town of less than 3,000, which was the hometown of the Grumpy Old Men movie. I also stopped in Red Wing to buy a present for my wife and have my picture taken in front of Josephsons clothing store, a small, multi-generational, family business of a close friend in Juneau. The store !
remains, miraculously (to me, anyway), in business in Big Box store America.
Even in the twin cities, one minute your in urban America, you cross a railroad track, and your driving through a cornfield, with no buffer zone of suburbia in between.

I also took a weekend jaunt to South Dakota. A Peace Corps buddy is working to reintroduce the swift fox near Pierre. It was my first real stay on the prarie. I’ll bet a lot of Alaskans would find it hard to believe you can stand in about the dead center of the lower 48, and see nothing for 360 degrees but prarie – no buildings, no development, no nothing. As it was, farm houses were rare in relation to the wide open spaces. I was lucky enough to have my friend Kevin serve up some local bison. We had ribs, and it was among the best meat I’ve ever tasted.

I joined friends from Juneau in their hometown of Marshall, MN. I stayed the night, and awoke at 4am to go deer hunting on their farmland outside of town. I was directed to a neat ground shed, near where my hunting companion Valerie would hunt from her raised shed. I had nothing to shoot with save my camera, and was lucky enough to have a coyote stand at attention for a quick photo. About 8 am, Val’s father in law returned to get us. Val was full of chatter at the deer she’d seen with the enthusiasm of someone new to both hunting and bow shooting. She clearly was enjoying herself, and now that she’s retired from teaching, I expect she’ll have the time to gladly join her husband Doug, his brother Bob, and I on our annual deer and/or caribou hunts in Alaska.

The Minnesota marketing exceeded my expectations, with several “on the spot” orders, even though I never asked for them. The store owners loved our smoked salmon, and appreciated that we caught the fish they were sampling, and that we came to their store in person to meet them and share our story.

I spent my second week marketing across south central Florida, from New Smynra Beach to Sarasota. Florida seems to be growing as fast as buildings and roads can be constucted. The corridor along I4 and I275, from Melbourne down to Sarasota, is nearly a continuous stretch of businesses, strip malls, and housing developments, with little of the agricultural land along the Minnesota and South Dakota highways, in between.
Sarasota reminded me of California’s Sunset Strip. But towns in central Florida, like Leesburg, Yalaha, Mt. Dora, and Deland, were like anywhere small town America, with quaint main streets of small curio and book stores, cafes, and non-chain restaurants. These towns did have some wild places still left between them.

I saw relatives with their children who I met for the first time. I saw a childhood friend who I’d not seen in close to 20 years – one of those friends you grow up with in your tiny NY town and are so familiar with that it was like we hadn’t seen each other in a 2 weeks, not 2 decades.
Sales were again good in Florida.
Unlike Minnesota, which abounded with food coops, I did not visit a single one in Florida, perhaps due to largely non-native population that makes up the state. The independent store owners and I did, however, share a kinship of operating a small business in the onslaught of competition from large, highly efficient, highly impersonal businesses. They have the natural food store goliaths Whole Foods and Wild Oats chains to contend with. I have cheaper foreign farmed salmon and mass-harvested wild net-caught to compete with. Both of us hope to maintain our business through a customer base interested as much with their fish producer and store owner as they are with product quality and value.
This trip, as much as any other tripp outside Alaska in recent years, has renewed my intense satisfaction in where I live, how I live, and gratitude for my wife, family and friends, and way of life there. You know you’re living where you should when you hate leaving the place and can’t wait to go home.
Mark Stopha
F/V Dutch Master
Alaska Wild Salmon Co
4455 N Douglas Hwy
Juneau, Alaska 99801
907-463-3115

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Sept 20, 2005

Took my Mississippi State graduate professor Don
Jackson, his 10 year old daughter Anna, and Don’s
childhood friend Joe Peceny of Mt. View Arkansas
fishing with my on the last day of the season. We had
a great time. The men learned how to run the fishing
gear, and both caught a few fish. Daughter Anna took
in the sights, although I was disappointed to see no
whales in the area – the humpbacks that usually are a
mainstay near Shelter Is. must have moved elsewhere.

Fishing is over for now, and I likely won’t go again
till at least March as we now enter our fall holiday
and marketing season, which will take us through
Christmas. We’re already making plans to retool next
year, and I’m excited with all the possibilities.


Mark Stopha and Sara Hannan
Alaska Wild Salmon Company
F/V Dutch Master
Hook and Line Fresh, Frozen, and Smoked Wild Salmon
Salmon Pet Treats
4455 N. Douglas Hwy
Juneau, AK 99801
907-463-3115
www.GoodSalmon.com

Sept 10, 2005

Got up at started fishing at first light. Overcast and flat calm. At midmorning, a call came over the radio – “Seiner, seiner seiner at Spaski.” This was repeated several more times with no reply. Someone asked what was the problem. The caller said the seine boat was headed for Spaki Reef. The caller said “He backed down… No, he hit it.” Finally, the seine captain came on the air and said “We’re fine”. Then the seiner hailed the Coast Guard and said he’s on the reef and taking on water. I pulled my gear and headed for the seiner. About 15 min later, Peter, who was on scene first, said the seiner was almost under, and that the crew had escaped to a raft. A float plane landed and towed the raft to deeper water where Peter could get them. I was entroute and Pete said it was all over and I turned around and went back to fishing. Glad everyone was okay. Sounds as is the seine driver had fallen asleep.

Big fish but few of them today. Fished to Coverdon, then

Mark Stopha
F/V Dutch Master
Alaska Wild Salmon Co
4455 N Douglas Hwy
Juneau, Alaska 99801
907-463-3115

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